Over the years I've heard people say that to be successful it takes hard work. It's all about the hustle and grind, and I wanted to caution everybody against this.
So, grind generally means work harder, work longer, put in more effort and more time to make sure that your business is successful. And the reason that I caution against this is that 80% of businesses that will start this year will be out of business in five years from now. And the #1 reason for that is burnout.
So, if you're hustling grinding. If you're working longer, if you're working harder, if you are putting in extra hours burning the midnight oil, you're just accelerating your journey to burden. And so, instead of working harder and longer. I want you to think about how to work smarter, not harder.
So, what processes and procedures can you put in place to allow you to be more efficient and effective. First, look at all the manual things that you're doing, and look at ways to automate it, to free up your time so you can focus in other areas of the business. This could be administrative activities that you're doing that you can outsource to a virtual administrative assistant, or to your CPA or bookkeeper.
What things can you do to get off your plate so you can really focus on the money making parts of your business? Driving more revenue, to allow you to pay for those processes, procedures, systems and outsourcing then eventually hiring people to do that work for you.
So please don't get caught into this false belief that hustling and grind is the answer. Of course, for all new entrepreneurs and solopreneurs, there's going to be a time where you are just going to have to work longer hours. But if you program your brain to think that hustle and grind is the long term solution, you're going to get burnt out.
This is not going to be good for you or your business. It's that simple.
If this sounds like you, let's schedule a strategy session to find a path out of this cycle. I'm business coach Steve Goranson working with real people, to achieve real results, helping them to work smarter and not harder so they can enjoy more life.
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