Your Business Tip to
Work Smarter not Harder

Make Better Decisions

Stop Guessing, Start Growing

Most business owners don’t suffer from a lack of effort. They suffer from a lack of clarity.
If you’ve ever launched a new campaign, hired a new team member, or introduced a service—only to watch it fall flat—you know how frustrating it can be.

That’s what happened to a business owner I spoke with recently. He poured over $10,000 into launching a service he was sure customers would want. Three months later? No traction. No return. Just stress and disappointment.

When we sat down to look at the numbers, it became clear:
He had ignored the services that were actually the most profitable.
The data was there all along. He just never used it.

Data Isn't Just for Big Companies

You don’t need to be a tech company to benefit from your numbers. You just need to know:

• What to measure (and what to ignore)
• How to track what’s actually working
• How to use that insight to plan your next move with confidence

Ignoring the numbers leads to wasted time, lost money, and gut-driven decisions that don’t always pan out. But when you start leading with data, you gain clarity, reduce costly mistakes, and start making faster, more profitable moves.

Let’s look at three ways to do that.

1. Know What a Customer Really Costs

Most businesses know their revenue—but not their customer acquisition cost.

How much are you spending to get one new lead?
Which channels actually convert?
Are you pouring money into ads that never bring back a return?

It gets even more powerful when you layer in job costing—understanding the cost of delivering each product or service. Some offerings may look busy on paper but are quietly bleeding profit.

2. Measure Profit per Employee

Your people are your biggest investment. Are they driving results?

Tracking profit per employee gives you visibility into how productive and profitable your team really is. It’s a simple metric with powerful insights—especially when you’re deciding who to promote, where to streamline, or when to hire.

3. Review Before You Move

That business owner I mentioned earlier?
After the dust settled, he looked at me and said:

“I should’ve run this by you first. I wish I had met you sooner.”

It wasn’t a bad idea.
It wasn’t a lack of motivation.
It was a lack of outside perspective.

Before you commit to that next campaign, hire, or service line—pause.
Review the numbers.
And bring someone else into the room—your leadership team, a mentor, or a coach.

Because when you’re buried in the day-to-day, it’s hard to see what’s really going on.
You don’t have to do this alone.
And when you don’t—your decisions get sharper, and your results go further.

Coaching Helps You See What You Can’t

Coaching isn’t about telling you what to do. It’s about helping you focus on what actually matters—and building a system around it.

A great coach helps you:

• Cut through the clutter and highlight the metrics that drive real growth
• Create tools and scorecards to track what matters
• Build a review rhythm to adjust quickly and keep improving

When your decisions are guided by clear data—and backed by experienced perspective—your business stops guessing and starts growing.

Ready to Make Better Decisions?

If this resonates with you—and you’re ready to stop winging it and start scaling with confidence—

👉Click the link to schedule your complimentary 2-week Business Breakthrough Coaching Experience.
Your business deserves it—and so do you.